Get to know how Big Trek Works works
jill Moorhead
Founder, Big Trek Works: Integrated Marketing Communications
Jill is a seasoned integrated marketing communications leader with more than 20 years of helping culturally relevant businesses and organizations define their paths and amplify their messages. She’s built teams, launched websites, developed successful strategic marketing and communications strategies, and given life to strategic plans.
Jill is a rapid but strategic problem solver who can quickly and decisively translate ideas into action.
Before founding Big Trek Works, Jill was VP of Marketing & Communications at Columbus College of Art & Design, serving the nonprofit arts college for more than six years; Wholesale Marketing Director at Jeni’s Splendid Ice Creams; and Marketing Director for more than a decade for The Hills Markets. She’s dedicated a significant part of her creative energy to serving on boards, including two years as President of Wild Goose Creative, and four years on the board of CreativeOhio (previously Ohio Citizens for the Arts).
Jill is a graduate of Leadership Columbus, and has received recognition from the Greater Columbus Arts Council (Emerging Arts Leader), the American Advertising Federation, the Columbus Society of Communicating Arts, the Society of Professional Journalists, and the Cleveland Press Club.
Big Trek is named for Jill’s passion for the outdoors, and its grounding-yet-challenging nature. Jill is courageous, agile, and action-oriented in her outdoor adventuring and her professional life, and she seeks and builds community at every opportunity.
you don’t have to go it alone
Jill has worked with the best of the best throughout her career, and taps into that network of relationships to serve Big Trek clients as needed. With Big Trek, you’ll have access to talented professionals and creatives such as:
Art director
Editor
Motion graphics specialist
Photojournalist
UX research
Videographer & video editor
Social media and email strategist and analyst
Strong emerging animation, illustration, and graphic design talent from Columbus College of Art & Design
a few words from the community
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“JILL IS AN INCREDIBLY CREATIVE AND PASSIONATE LEADER. SHE HAS A FANTASTIC UNDERSTANDING OF AUDIENCE, BRAND, AND COMMUNICATION STRATEGY. JILL IS NEVER AFRAID TO TRY NEW THINGS. SHE’S A WONDERFUL WRITER AND A GREAT COLLABORATOR.”
Dr. Melanie Corn,
President,
Columbus College of Art & Design -
“Jill reaches across different departments, disciplines, and brands to form outstanding partnerships that benefit every party involved. She is committed to integrity, making sure that all voices are represented.”
Ashley Steward,
Head of Marketing -
“Jill finds a way to take complex, difficult to manage ideas and brings them to life in clear and unexpected ways.”
Kristina Rawson,
Donor Relations Manager -
"Big Trek has been a great help in refreshing my website. They listened to what I would bring to the table for my clients and made it very clear and understandable on the website. They helped me better understand how SEO works and advised me on the best ways to keep my website up to date. I appreciate their expertise and knowledge."
Katie McCartney
Owner, Pillar Realty -
“Jill is imaginative, generous, community-minded, and relentlessly creative. She has a genius for connecting to audiences through well-crafted projects and messages, and including others both on strategy and on making things happen. I'm endlessly inspired by Jill.”
Jessie Glover,
Arts Educator -
“Your marketing is effective! The Hills Market holds a special place in our hearts and even 3,000 miles away, we only shop at our local grocer.”
Betsy Marie,
The Hills Market customer